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The advertisers who win the next decade will treat their affiliates like a media portfolio, not a discount channel.”Elena Vásquez, Chief Partnerships Officer, Meridian Commerce Group
The former network executive on why in-housing is overrated, how to price a partnership, and the metric she thinks the whole industry is measuring wrong.
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How a bootstrapped skincare brand built a creator-led program that now drives a third of new-customer revenue — with a payout model competitors call reckless.
Referral, affiliate and partner programs are converging. Inside the operating model one category leader used to merge all three without cannibalising sales.
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